Seats strongly affect the user experience on board a vehicle: Italdesign Seats Lab is the place where design thinking can drive ideation and the development of new innovations.


Italdesign Seats Lab is a working area designed to offer services for full seat turnkey projects.​

Innovation matters, especially when it can enrich the user experience on board: the team is engaged in continuous exploration of new materials and surface treatment.

The Seats Lab operates in synergy with the Concept Lab, the upholstery and the seat development team.  ​

The lab hosts benchmarking sessions, quality check of prototype seats aimed at developing the trim cover and testing the heating system.​

An important activity is related to the comfort assessment, performed in the framework of the trim and foam development. ​

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