Virtual, mixed and augmented reality are useful and creative tools to reduce design development times


Approaching and developing a project with Virtual Reality offers high flexibility in the whole design process.

Virtual reality (VR) is a computer-generated scenario that simulates a realistic experience​. Mixed reality (MR) is the merging of real and virtual worlds, where physical and digital objects co-exist and interact in real time.

In Italdesign VR and MR are used from the very beginning in the styling. Starting from the creation of 3D contents, advanced tools for modelling and immersive drawing drive the project through the decision process, without any physical model.

The dynamic approach to technology and a continuous cooperation with suppliers, allow Italdesign to experiment new tools and techniques, based on real daily needs.​

A close synergy with customers, brings these advanced technologies to be hosted in shared virtual environment, where distances are no more effective and decisions can be made as a team.​

Virtual Reality is completely integrated in the design-thinking process, reducing time for prototyping, enhancing quality and customizing experiences.​


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